With over 2,500 new apps released every day and a total of 6.5 million apps now available across the 5 major App Stores, app discovery has never been harder. That’s why ASO, or App Store Optimization, has a key role to play in the success of every app.
In today’s highly competitive app marketplace, great app development alone is no longer enough to drive a return on investment. Marketing is crucial to ensure user acquisition, retention, and ultimately app monetization. For travel brands, mobile marketing is the closest you can get to your customer. Therefore adopting a robust mobile app marketing strategy is crucial to success.
What is ASO?
App Store Optimisation (ASO) is the ongoing process of optimizing and improving the visibility of an app within an app store to increase its discovery and ranking with the ultimate goal to drive more downloads. The higher your app ranks in the App Store, the more chance it has of being found.
ASO is extremely important if you want to succeed in an app store as it is unlikely you will be found unless you do some sort of optimization. Yes, there are various ways in which users can find an app such as media or word of mouth but app search is by far the most popular way in which an app can be discovered and downloaded. In fact, Google state that 1 in 4 app users discover an app through search.
For many years we have heard about SEO, or Search Engine Optimisation – optimizing websites to improve search engine rankings (mainly Google) to attract more users. However, as we move towards a more mobile world we are seeing ASO now sitting alongside SEO with desktop and mobile developing a symbiotic relationship and becoming as important as the other.
ASO is an organic strategy to improve an app’s ranking, visibility, and conversion in an app store. It takes persistent efforts and proper planning to obtain the desired results for an App in the app store.
Improve your app store rankings and drive organic app installs! Get the full ASO framework that covers everything your app page needs, from targeting the right keywords for your app to attracting those high-value users.
We identify opportunities for our partners with extensive keyword and industry research that goes beyond borders. With our geo-targeted listings, you can gain more installs across all locales available in the App Store and Google Play.
Our App Store Optimization is an ongoing effort. We continuously develop your app page with a methodical approach to its metadata and precise optimization strategies.
With the competition intensifying in the app stores, your app needs to stand out from the others. HERE, we can help you accomplish your app goals. We are a leading name in the field of App Store Optimisation companies. Our team has been helping businesses from around the world to develop the most amazing mobile apps. We have an in-house team of expert coders, programmers, and developers to handle any app development requirements. Get in touch with our App store Optimisation services now and let us take your business to new heights. Contact us now.